Dealavo offers an advanced price automation solution called dynamic pricing. With this strategy removed by the omnibus directive, online stores will have to look for other ways to optimize their prices. All the historical data is legibly presented in the form of a report or a chart. That’s why our price monitoring platform has a feature that allows you to track past prices not just at your store but at your competitors’ stores and marketplaces as well. At Dealavo, we are well aware of this strategy and its popularity. This puts an end to raising product prices before holidays just to “lower” them to a regular level during Black Friday or Christmas. Omnibus directive – What does it mean in practice?īoth brick-and-mortar and online stores will have to inform about the previous price of the product on sale within at least the past 30 days. The prior price means the lowest price applied by the trader during a period of time not shorter than 30 days prior to the application of the price reduction.” – omnibus directive. “Any announcement of a price reduction shall indicate the prior price applied by the trader for a determined period of time prior to the application of the price reduction. The major change related to pricing is based on two paragraphs of this directive: Let’s start with the changes affecting product prices.ģ Quick summary: Prices after the omnibus How the omnibus directive changes pricing policies The EU legislators hope that these changes will prevent customers from making adverse or oblivious purchasing decisions. We can shortly say that, with this directive, consumers will have to be clearly and transparently informed about the seller, their reviews, and pricing before placing an order.
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